SMEs invited to trial new digital platform to design and create personalised FMCGs

A new open innovation competition — launched by the European Union H2020 ​DIY4U’ project — is inviting SMEs to design and create personalised Fast-Moving Consumer Goods (FMCG) using digital customisation technologies.

To solve the manufacturing challenges associated with the growing demand for more personalised products, DIY4U is supporting the digital transformation of industries and services involved in the formulation, production, and supply of particulate and liquid FMCGs. Led by Norwegian research organisation, SINTEF, and a consortium of 13 partners, DIY4U is addressing the key industrial barriers to small-scale, personalised FMCGs production, whilst boosting the industry’s agility and ability to become more consumer driven.

SMEs are invited to find new use cases for DIY4U’s digital platform and connected small-scale manufacturing demonstration facilities that enable customers to customise and produce products according to their needs and taste. The platform can be applied to the customised production of solid or liquid FMCG and has already been used to develop liquid and powder laundry detergent…Read more